1. General Statement:
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using the site, you agree to the terms of this privacy statement.
2. Information About Our Organization and
Website:
This Privacy Statement applies to https://www.sps.ford.com/EUSR/Start.do
(herein referenced as “EUSR,” “site” and “website”). EUSR
is owned by Ford Motor Company, Marketing, Sales and Service Division,
16800 Executive Plaza Drive, Dearborn, MI 48126.
The business purpose of this website is to allow you to reset or change your password in order to access available internal Ford sites such as the AXZ Plan site.
3. Personally Identifiable Information We
Collect From You:
When you log in, we need to
collect credentials in order to verify user identity. After you have signed in,
we will not collect any additional personal information about you unless you
provide it to us voluntarily. Personal data includes information that is
particular to you such as name, street address, telephone number, and email address. If you opt not to provide us with additional personal
information you will be unable to reset your password, or receive marketing
communications.
Our primary goal in collecting personal information from you when you visit EUSR is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features.
This site may use session and persistent “cookies” to collect personally identifiable information in order to verify log in credentials. An explanation for each of these items and how they work is included in Section 7 – Methods to Collect Information.
4. How We Use
the Personally Identifiable Information We Collect:
Personally identifiable information collected on EUSR may be used:
· Fulfill a site user request (e.g., obtain log in credentials, marketing or promotional materials including emails)
· Respond to your comments or requests for information
· Meet a request for or to develop new products or services
· Make the user experience more customer friendly
· Contact you if necessary in the course of processing your request
· Generate site analytics that improve our site layout, content, product offerings and services
· Compile user data that is stored in our corporate database and may be used for marketing and other purposes
· Match personal data collected here with data about you that we collect through other sources
·
Comply with legal requirements
5. Other (Non-Personally Identifiable) Information We
Collect From Site Visitors:
EUSR collects other information, non-personally identifiable information from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site.
Our primary goal in collecting
aggregate information from you is to be able to perform site metrics that allow
us to improve the functionality of the website. We
need to collect aggregate information in order to track page visits and peak
site usage times, and to perform site clickthrough analysis and site layout
re-design.
We may use session and persistent “cookies,” session logs, spotlight ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as DART, Omniture tags, DoubleClick, Efficient Frontier, and Google Analytics) to collect aggregate or other non-personally identifiable information about site visitors. An explanation for each of these items and how they work is included in Section 7 - Methods to Collect Information.
6. How We Use the Aggregate or Non-Personally
Identifiable Information We Collect:
Non-Personally identifiable information collected on EUSR may be used to:
· Compile aggregate and statistical data to help in website design and to identify popular features
· Measure site activity to allow us to update our site to better meet user wants and needs
· Make the user experience more customer friendly
EUSR utilizes non-personal data for the purpose of
performing analytics on the user’s experience while visiting this site. This
analysis:
· Is performed on an aggregate level and does not identify you or your information personally
· May involve the use of a third-party vendor acting on behalf of EUSR
· Is performed in order to improve our website and the user experience
· May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
· Third-party vendors with which Ford has entered into contracts to perform site analytics and which are provided aggregate information covered by this privacy statement are to use that information only to perform those services, and they may not share or resell this information
7. Methods to
Collect Information:
A “cookie” is a small text file
that helps us in many ways to make your visit to our website more enjoyable and
meaningful to you. For example, cookies avoid you having to log in every time
you come back to one of our websites. They also allow us to tailor a website or
advertisement to better match your interests and preferences. There
are a couple different types of cookies.
A “session” cookie is stored only in your computer’s working memory
(RAM) and only lasts for your browsing session. When you close all your browser’s
windows, or when you shut down your computer, the session cookie disappears
forever.
A “persistent” cookie is stored on your computer’s hard drive until a
specified date, which could be tomorrow, next week, or 10 years from now.
Persistent cookies stay on your computer until either a) they expire, b) they
are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept
cookies, however, this may prevent you from having access to some site
functions or features.
This site may use third-party click tracking analytics tools (such as DART, Omniture tags, DoubleClick, Efficient Frontier, and Google Analytics) to capture clickthrough statistics.
EUSR may use spotlight ads/web
beacons/GIF/pixel tags which are site instrumentation tools that help us to
determine, for instance, whether a page has been viewed or not and, if so, how
many times. Emails or electronic
newsletters we send may use tools (e.g., pixel tags or web beacons) to gather
email metrics and information to improve the reader’s experience such as how
many of the emails are opened, if they were printed or forwarded, the type of
device (e.g., mobile or PC) from which they were opened, and the city, state,
and county associated with the applicable IP address. In general, any electronic image viewed as
part of a webpage, including an ad banner, can act as a web beacon.
When you visit our website the
server housing the pages automatically generates a “session log.” We use session logs to help us determine how
people travel through our site. In this way, we can structure our pages so that
the information most frequently visited is easier to find. By tracking page
visits, we can also determine if the information we’re providing is being
used. The only data gathered is the
Internet Protocol (IP) address from which you came (which contains no personal information),
the website that referred you, the pages you visited and the date and time of
those visits.
Users may be directed to EUSR via banner ads or site
links. Ads or site links that are placed
by EUSR use cookies or web beacons to deliver metrics on the effectiveness of
the ads or links. They do not collect
personal information from the user.
8. Sharing
Your Information:
EUSR does not share, sell, or rent personally identifiable
information with independent companies for their own use without providing you
a choice.
Personal information that you provide to us in the course of using our site features or requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company programs and services.
We may share personal information that we collect about you
with other companies within the Ford Motor Company family of companies or
subsidiaries. Our “family of companies”
is the group of companies related to us by common control or ownership. We share information within this “family” as
a normal part of conducting business and offering products and services to our
customers.
Personal information that you provide to EUSR may be
shared with our authorized dealers. This
is necessary, such as, in order to
honor your request for a price quote on a vehicle or in order to provide a dealer
with information for purposes of contacting you in their regular course of
business.
Vendors, contractors or partners of EUSR who have access to
your personal information in connection with providing services for EUSR are
required to keep the information confidential and are not permitted to use this
information for any other purpose than to carry out the services they are
performing for EUSR.
Site metrics for EUSR may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.
EUSR will disclose your personal information, without
notice, if (1) in the good faith belief that such action is necessary to: (a)
conform to the edicts of the law or comply with legal process served on Ford
Motor Company, its affiliates or the site; (b) protect and defend the rights or
property of Ford Motor Company, its affiliates or this site; or (c) act under
exigent circumstances to protect the personal safety of Ford Motor Company or affiliate
personnel, users of their websites, or the public; or (2) if required to do so
by law.
9. Access To
and Control Over the Use of Your Information:
To correct or update your personal information contact us at
Telephone
800-392-3673
800-232-5952 (TDD for the hearing impaired)
Available 8:00 am - 5:00 pm local time
Monday - Friday
Mailing Address
Ford Motor Company
Customer Relationship Center
P.O. Box 6248
Dearborn, MI 48126
so that we may be able to process your changes. EUSR will use reasonable efforts to correct
any factual inaccuracies in your information.
The scope of access available for this request is for information stored in the database that holds the data for EUSR. Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.
10. Security
of Your Information:
Safeguarding information of visitors to our website is
important to us. We use systems,
policies and procedures to maintain accuracy of information and to protect
information from loss, misuse or alteration.
When you send personal information, such as email address or
telephone numbers, to EUSR we use “Secure Socket Layers” or SSL to protect your
data. SSL is encryption technology that
helps safeguard your personal information against misuse by unauthorized
individuals.
Vendors, contractors or partners of EUSR who have access to your
personal information in connection with providing services for EUSR are
required to keep the information confidential.
Vendors are not permitted to use this information for any
other purpose than to carry out the services they are performing for EUSR.
11.
Processing of Personal Data:
By visiting this site and by providing your personally
identifiable information to us, you understand and consent to the collection,
use, processing, transfer, and disclosure of your personally identifiable and
non-personally identifiable information globally --- including
to the
12. Links to
Other Sites:
EUSR provides links to other websites. We encourage you to review the privacy statements of all sites that you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. EUSR is not responsible for the privacy statements, content or data handling practices on other websites.
13. Contacting Us:
If you have any questions, comments or concerns about this online privacy statement for EUSR, EUSR privacy practices, or have any questions regarding the contents of this website please contact us at
Telephone
800-392-3673
800-232-5952 (TDD for the hearing impaired)
Available 8:00 am - 5:00 pm local time
Monday - Friday
Mailing Address
Ford Motor Company
Customer Relationship Center
P.O. Box 6248
Dearborn, MI 48126
EUSR is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. EUSR will be happy to respond to your questions and comments.
14. Privacy
Statement Effective Date and Revision Days:
Occasionally we may update the privacy statement for EUSR in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.
The effective date of this privacy statement is August 21st 2013.